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Рыбинскiе вывески: всё о проекте, сделавшем город известным на страну
Нюансы и тонкости, интересные решения и специфика, фейлы и курьёзы
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Индивидуальная экскурсия
| Длительность | 1.5 часа |
| Размер группы | до 10 людей |
| Дети | можно с детьми |
| Рейтинг | |
| Цена |
от 4500 ₽
4500 ₽ за 1–5 человек или 800 ₽ за человека, если вас больше |
Для бронирования экскурсии вам будет необходимо
оплатить 25% от стоимости экскурсии,
а остальные деньги — гиду на месте.
Описание
В 2017 году в Рыбинске благоустраивали Красную площадь. С этого времени и начинается история со стилизованными вывесками, которые стали фишкой города. Посмотрим на самые яркие из них, обсудим интересные дизайнерские решения и поговорим об особенностях и сложностях этого проекта.
Что вас ожидает
Мы пройдём по Красной площади и главной прогулочной улице города — Крестово. Увидим вывески крупных федеральных брендов: «Магнита», «Пятёрочки», «Вкусвилла», «Вайлдберриз», «Озона» и других.
Разберёмся в тонкостях дореволюционной орфографии. Обсудим, как говорили и писали наши предки — и дело не столько в ерах с ятями, сколько в самих формулировках фраз.
Я расскажу о нюансах проекта — как возникла идея, как она пробивалась через сопротивление коммерсантов и общественное мнение, как строилась работа по стилизации.
Посмотрим интересные дизайнерские решения локальных брендов и погрузимся в специфику работы художников, рекламщиков, дизайнеров, кузнецов и резчиков, а также городской администрации.
Вы узнаете, как согласовывают вывески на художественном совете и к чему могут придраться эксперты. Я сам прошёл этот процесс, когда согласовывал вывеску своего проекта.
Увидим, как некоторые подрядчики пытаются обойти требования и что из этого получается. А ещё расскажу, как рыбинские вывески начинают появляться в других городах России.
Поговорим о фейлах и курьёзах на проекте.
Место встречи
Начало экскурсии
на Красной площади.
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ВЫБРАТЬ ДАТУ
День занят
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