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Виктория, очень интересно провела экскурсию, прекрасная речь и потрясающий материал. Всю неделю рассказывала коллегам интересные факты, которые унесла с экскурсии. Рекомендую
/https://cdn.tripster.ru/photos/6cd9d9d3-2a9b-4091-8963-46d550a2519e.jpg)
Ушедшие бренды: что мы потеряли. Экскурсия по стильному центру Москвы
Услышать историю мировых брендов, понять их истинную концепцию и осознать, как важна идея в жизни
Индивидуальная экскурсия
| Длительность | 2 часа |
| Размер группы | до 5 людей |
| Дети | можно с детьми |
| Рейтинг | |
| Цена |
7000 ₽
6650 ₽
|
5%
скидка при заказе до
4 декабря
Для бронирования экскурсии вам будет необходимо
оплатить 27% от стоимости экскурсии,
а остальные деньги — гиду на месте.
Описание
Мы прогуляемся по самым модным улицам столицы — от Тверской и Петровки до Кузнецкого Моста. Вспомним места, где располагались точки Apple, McDonald’s, Starbucks, Nike, и поговорим о компаниях-лидерах. Вы обнаружите, что через понимание сути любимых брендов можно лучше понять себя. Увидите, как важны ценности, которые они отражают. Узнаете, почему мы жили именно среди них, как они влияли на нас и что на самом деле произошло с их уходом.
Почему об этом будет интересно узнать от меня?
По первой профессии я маркетолог, много лет занималась развитием брендов, и меня всегда интересовала история брендинга. Часто в работе я чувствовала, как много не достаёт российским компаниям, изучала, что особенного в зарубежных и почему они иные, почему я сама хочу возвращаться в Starbucks снова и снова, а мой коллега не выпускает iPhone из рук.
В 2022 году модную Москву всколыхнула новость об уходящих компаниях. Вместе с вами мы оценим масштаб того, что потеряли, и пристальным профессиональным взглядом посмотрим на то, что досталось взамен.
Почему эта тема будет интересна не только маркетологам?
Погружаясь в неё всё больше, постепенно осознаёшь, какое большое значение имеет душа бренда и что в неё вложено создателем. Начинаешь ценить эти силу и идею, приходя за такими базовыми вещами, как свитшот или кофе. Понимая бренды и то, что нам нравится, мы начинаем понимать и себя. Ведь они ориентированы именно на нас и находятся в вечном поиске своего идеального потребителя.
Мы поговорим о том, что получаем лично для себя, когда отдаём предпочтение бренду, близкому нам по духу. Apple, McDonald’s, Starbucks, Nike, MAC cosmetics и даже Mastercard заиграют перед вами новыми красками.
🍔 Отодвинем рамки привычных ассоциаций и увидим McDonald’s не как дешёвую и однообразную еду, бесплатный туалет и очереди.
☕ В Москве множество кофеен. Но только одна была представлена во всём мире. И это Starbucks. Их обвиняли в высоких ценах, невкусном стандартизированном кофе. Тем не менее компания входит в топ-25 выдающихся глобальных брендов 21 века. Почему?
📱 А какие глубинные ассоциации вызывает надкушенное яблоко, как логотип Apple связан с истинной свободой воли и что олицетворял собой харизматичный лидер компании?
Эти и другие вопросы мы затронем на экскурсии.
Организационные детали
- Экскурсия проходит на улице. Пожалуйста, одевайтесь по погоде и надевайте удобную обувь
- На фотографиях представлены архивные снимки
- Если захотите, мы сможем зайти в кафе погреться, за чаем или кофе я продолжу рассказ. Напитки оплачиваются дополнительно
- Возможно проведение экскурсии для большего количества участников. Доплата — 1000₽ с человека
Место встречи
Начало экскурсии
у метро Тверская.
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ВЫБРАТЬ ДАТУ
День занят
День свободен
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Отзывы туристов
Gulnara
26 сентября 2025 г.
Юлия
25 мая 2024 г.
Экскурсия необычна по содержанию, Виктория рассказывает интересно, у нее есть свое видение истории брендов, которое структурировано и понятно. Детям 14 лет было интересно.
Сергей
19 апреля 2024 г.
Увлекательная экскурсия с отличной историей. Интересно было услышать рассказ о формировании того или иного бренда через призму архетипов. Спасибо!
Алексей
14 ноября 2023 г.
Отличная экскурсия, содержательная и не банальная! Рекомендую!
Елена
4 июня 2023 г.
Очень познавательная и увлекательная экскурсия с погружением в историю многих популярных брендов, даёт отличное представление об идеях, лежащих в основе успеха того или иного бренда, заставляет задуматься о новых возможностях в современных условиях, с одной стороны, и о необходимости глубокого анализа опыта успешных брендов. Построение содержательных блоков экскурсии очень логичное и последовательное. Видно, что Виктория очень увлечена темой и с душой и творчеством подходит проведению такой необычной экскурсии. Все рекомендуем, особенно, неравнодушным к собственному бренду!
