Экскурсия | (Не)женское дело: экскурсия с элементами иммерсивности

(Не)женское дело: экскурсия с элементами иммерсивности
Узнать, как предпринимательницы Екатеринбурга разделили рынок и совмещали бизнес с семьёй

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Цена 6500 ₽
Для бронирования экскурсии вам будет необходимо оплатить 28% от стоимости экскурсии, а остальные деньги — гиду на месте.
Описание

Существует стереотип, что в дореволюционной России деловым миром безраздельно правили мужчины. Но так ли это? Я расскажу вам о судьбе пяти женщин, которые внесли вклад в экономику города. На иммерсивной части прогулки вы попробуете догадаться, какие сферы развивали наши героини. Для этого вам потребуется включить все органы чувств и даже интуицию!

Какой Екатеринбург вы увидите со мной

Образ Екатеринбурга ассоциируется с брутальным рабочим, но мы попробуем разглядеть женское «лицо» города — тоже сильное и волевое.

Что вас ожидает

Прогулка по центральным улицам
Начнём экскурсию с того места, где когда-то стоял железоделательный завод, а в 1887 году проходила масштабная выставка достижений промышленности и хозяйства. На торговом Покровском проспекте пройдём мимо особняков 19–20 века. И рассмотрим здание, в котором был первый автосалон Екатеринбурга.

Бизнес-леди прошлого
В окружении исторической застройки поговорим о том, как женщины приходили в предпринимательство, получалось ли у них конкурировать с мужчинами и совмещать бизнес с семьёй. Вам понадобятся осязание, слух, обоняние, зрение и даже интуиция, чтобы разгадать, чем занимались наши героини.

Вы узнаете:

  • что самая богатая женщина Российской империи делала на Плотинке
  • как женщины разделили рынок
  • как справлялись с потолком цен
  • какие способы рекламы применялись в прошлом

Организационные детали

Вы можете посетить экскурсию с детьми, но содержание программы рассчитано на взрослую аудиторию.

Место встречи
Начало экскурсии на улице Горького.
ВЫБРАТЬ ДАТУ
День занят
День свободен
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=> Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-11-03] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-11-04] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-11-05] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-11-06] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-11-09] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-11-10] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-11-11] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-11-12] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-11-13] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-11-16] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-11-17] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-11-18] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-11-19] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-11-20] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-11-23] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-11-24] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-11-25] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-11-26] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-11-27] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-11-30] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-01] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-02] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-03] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-04] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-07] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-08] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-09] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-10] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-11] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-14] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-15] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-16] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-17] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-18] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-21] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-22] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-23] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-24] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-25] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-28] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-29] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-30] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2026-12-31] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2027-01-01] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2027-01-04] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2027-01-05] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2027-01-06] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2027-01-07] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2027-01-08] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2027-01-11] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2027-01-12] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2027-01-13] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2027-01-14] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2027-01-15] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2027-01-18] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2027-01-19] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2027-01-20] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2027-01-21] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2027-01-22] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) [2027-01-25] => Array ( [0] => Array ( [type] => range [time_start] => 15:00 [time_end] => 16:00 [price] => Array ( [price_text] => 6500 ₽ [price_value] => 6500 [is_decreased] => [is_increased] => ) [display_price] => ) ) ) )

Отзывы туристов

Максим
2 августа 2025 г.

Нас было 3 человека, и мы очень рады что взяли эту экскурсию у Марины. Было интересно слушать рассказы о (не)женском деле, при этом смотря на сохранившиеся магазины того времени. А небольшие элементы иммерсивности, улучшали восприятие. Можем только порекомендовать и вам посетить.

Татьяна
20 июня 2025 г.

Во-первых, Марина хороший экскурсовод. Она хорошо рассказывает, понятно и интересно. У нее подобраны интересные фотографии для иллюстрации рассказа, она их даже раскрасила с помощью ИИ (классно получилось). Она стильно выглядит - продуманный образ со шляпкой просто супер, я вот вообще не представляю, как стилизовать шляпу на себе. А она может, ага. Ну и во-вторых, тема нестандартная. Это ж сколько надо рыться в архивах, чтобы накопать такой инфы - уму непостижимо! Тянет на на полноценное исследование. Приятно иметь дело с человеком, который знает гораздо больше, чем написано в программе экскурсии. И когда вопросы задаёшь, он только радуется и с энтузиазмом делится своими знаниями. Для нас, как для гостей города, было очень интересно почувствовать и узнать Екатеринбург через конкретных людей, вот этих вот купчих, живших больше 100 лет назад. Это и есть настоящая живая история, а не даты партсъездов и год рождения цезаря.

Юлия
4 сентября 2024 г.

Не первый мой опыт экскурсий с гидом, но первый в родном городе! Удивительные и неожиданные факты показанные через судьбы женщин-предпринимательниц. Отдельно отмечу подачу материала- очень интересно- спойлерить не буду :)))

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